Classification of Homonyms in English - 3158 Words

Contents Introduction 1. Determination of Homonymy 2. Classification of Homonyms A. The standard way of classification (given by I.V. Arnold) a) Homonyms proper b) Homophones c) Homographs B. Classification given by A.I. Smirnitsky a) Full homonyms b) Partial homonyms C. Other aspects of classification 3. Sources of Homonymy 4. Problems of Homonymy a) Distinguishing homonymy from polysemy b) Different meanings of the same homonym in terms of distribution c) Difference between patterned and non-patterned homonymy Conclusion Literature Introduction Language processing considerations have often been used to explain aspects of language structure and evolution. According to Bates and MacWhinney, this view is a kind†¦show more content†¦The term is derived from Greek â€Å"homonymous† (homos – â€Å"the same† and onoma – â€Å"name†) and thus expresses very well the sameness of name combined with the difference in meaning. There is an obvious difference between the meanings of the symbol fast in such combinations as run fast ‘quickly’ and stand fast ‘firmly’. The difference is even more pronounced if we observe cases where fast is a noun or a verb as in the following proverbs: â€Å"A clean fast is better than a dirty breakfast; Who feasts till he is sick, must fast till he is well.† Fast as an isolated word, therefore, may be regarded as a variable that can assume several different values depending on the conditions of usage, or, in other words distribution. All the possible values of each linguistic sign are listed in the dictionaries. It is the duty of lexicographers to define the boundaries of each word, i.e. to differentiate homonyms and to unite variants deciding in each case whether the different meanings belong to the same polysemantic word or whether there are grounds to treat them as two or more separate words identical in form. In speech, however, as a rule only one of all the possible values is determined by the context, so that no ambiguity may normally arise. There is no danger, for instance, that the listener would wish to substitute the meaning ‘quick’ into the sentence: It is absurd to have hard and fast rules about anything, or think thatShow MoreRelatedPrefixation Inthe English Language and Its Role in Enriching the English1658 9 Words   |  67 Pages†¦Ã¢â‚¬ ¦5 1.1. Affixation in the English language†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.7 1.2. Degree of derivation†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 1.3.Homonymic derivational affixes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦..18 Chapter II. Prefixation in the English language†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 2.1. Prefixation. Some debatable problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦28 2.2. Classification of prefixes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..33 2.3. Productive and non-productive word building prefixes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦41 2.4. Some prefixes in the English language in comparison withRead MoreComparative Lexicology8448 Words   |  34 Pageslexical information. 2. The peculiar features of the English and Ukrainian vocabulary systems. What all this points to is that English vocabulary is really a lot more complicated - and therefore a lot more difficult to learn - than the vocabularies of some other languages. English vocabulary is exceptionally large, and to be fluent in English, you need to have a command of many more words than is the case in some other languages. Furthermore, English is unusual in that it uses word formation systemsRead MoreShortening of Words and Their Features9064 Words   |  37 PagesGeneral definition of homonyms II. The Main Part 1.2. Shortening of spoken words 2.2. Blendening of words 3.2. Back formation 4.2. Back formation as a source for shortening of words III. Conclusion 1.3. Total review of the subject discussed 2.3. The ways of applying of the work IV. Bibliography Introduction 1.1 Common characteristics of the course paper The theme of my course paper sounds as following: â€Å"Type of shortening and their function in Modern English† This course paper canRead MoreTranslation Technique by Molina and Albir6820 Words   |  28 Pagesdiffà ©rentes dà ©finitions et classifications qui ont à ©tà © proposà ©es ainsi que les confusions terminologiques, conceptuelles et de classification qui en ont dà ©coulà ©. Nous donnons ensuite notre dà ©finition de la technique de traduction en la diffà ©renciant de la mà ©thode et de la stratà ©gie de traduction et proposons une approche dynamique et fonctionnelle de celleci. Pour terminer, nous dà ©finissons chacune des diverses techniques de traduction existantes et en prà ©sentons une nouvelle classification. Cette propositionRead MoreEnglish Prefixes and Sufixes2595 Words   |  11 PagesINTRODUCTION There are 3 processes of word formation in English: affixation- addittion of prefixes and sufixes; conversion- use of the word in another class without any changes; and compounding- joining 2 words to form another. This paper identifyies only the first process(affixation), English prefixes and suffixes, meaning e classification of them and it gives some examples. The meanings given here, are not conclusive, but central. Further information can be found in large dictionares, whichRead MoreCommunication Style and Cultural Features in High/Low Context Communication Cultures : a Case Study of Finland, Japan and India5045 Words   |  21 PagesHall and Hall’s table (1990), so our interpretations only lightly touch on the table categorisation. Japan, however, is at the top of the list of high context cultures. Cultural Categories of Communication, and Western vs. Eastern Values Another classification that we find relevant to our study is Lewis’s (2005, p. 89) divi-sion of cultural categories of communication. Lewis divides countries into linear-active, reactive and multi-active cultures (Figure 1). Figure 1. Cultural categories of communicationRead MoreContrastive Lexicology7808 Words   |  32 PagesInternal structure. Scientific methods to leant English and Ukrainian words in Comparison. 5. The semantic unity of a word. Polysemy: types of semantic component. Sema, Semema, semantic field. 6. The main scientific aspects: syntagmatics and paradigmatics in Contrastive lexicology. 7. Contrastive lexicology and Lexicography. 8. Structure of the vocabulary of modern English and Ukrainian. The main groups of words. Colloquial words, the main stock of English and Ukrainian Vocabulary. 9. Morphemic structureRead MoreEssay about Data Quality 2601 Words   |  11 Pagesrepresentation Accessibility Accessibility Access security 11.4. Classification of data quality problems in data sources Data quality problems are classified in two main categories: Single-Source problems and Multi-Source Problems [95]. A brief view of the classification and sub-classification is shown in the figure below that shows some typical problems for the various cases. Figure 11.1 Classification of data quality problems in data sources [95] 11.4.1. Single-sourceRead MoreRhyme2440 Words   |  10 Pagesfrom each other. In verse they are usually placed at the end of the corresponding lines. The word is derived from Old French rime or ryme, which may be derived from Old Frankish *rÄ «m, a Germanic term meaning series, sequence attested in Old English (Old English rÄ «m meaning enumeration, series, numeral) and Old High German rÄ «m, ultimately cognate to Old Irish rà ­m, Greek á ¼â‚¬Ã ÃŽ ¹ÃŽ ¸ÃŽ ¼ÃÅ'Ï‚ arithmos number. Alternatively, the Old French words may derive from Latin rhythmus, from Greek á ¿ ¥Ãâ€¦ÃŽ ¸ÃŽ ¼ÃÅ'Ï‚ (rhythmos, rhythm)Read MoreComponential Analysis and the Study of Meaning11940 Words   |  48 Pagesthose who are literate in it is partially phonemic, but not perfectly so. There are some phonemes which are written with more than one symbol and some which are written with the same symbol, e.g. the identical phonemes of English see and sea and the different phonemes of English read in the expressions will read and have read. Let us suppose, furthermore, that it is the linguists job not only to determine what the phonemes of the language are but to show how they relate to the symbols conventionally

Evolution of the Characters in Alice Walkers Color...

Evolution of the Characters in The Color Purple The most important aspect of The Color Purple is the growth and maturity of each individual. There is a huge transition of many of the characters from the beginning to the end of the novel. This evolution of the characters is a recurring theme that runs throughout the novel and can be tracked by Celie’s letters. The women struggle for freedom in a society where they are inferior to men. Towards the end of the novel one can sense the slow evolution towards the increasing empowerment of women. The strongest example of women’s empowerment is Celie’s character. She’s a victim of racism, men, sexual roles, and social injustices. Celie begins the novel completely powerless,†¦show more content†¦(lamda, 1) Shug’s character symbolizes the independence these women had at a time when the independence of a black woman was nonexistent. Many women blues performers sang about breaking away from traditional society and gaining their liberty. For example, Bessie Smith’s song, ‘Tain’t Nobody’s Bizness If I Do (Bessie Smith Collection, Track 2), she preaches. The use of names throughout the novel is also a way to show the power roles between the characters. This can be seen by the fact that Celie is unable to call Mr. _______ by his first name, and in fact hardly even recognizes the name when Shug uses it. By not calling Mr. _______ by his first name Celie lacks any power over him and is forced into her role of a submissive wife. As time goes on Celie is finally able to break away from the coercion of her life and leave her husband. She starts her own business sewing pants, which is one way she indicates her freedom. This highlights the fact that she has gained more individuality and is willing to assert herself. She has now become able to recognize the importance of her existence. Celie proves this when she writes, â€Å"Im pore, Im black, I may be ugly and cant cook, a voice say to everything listening. But Im here. At the end of the novel Celie has finally created a permanent life for herself. The way she interacts with the other characters and attitude towards things hasShow MoreRelatedThe Color Purple by Alice Walker1342 Words   |  6 Pagesare infused with the mindset that they must act a certain way. Likewise, in Alice Walker’s novel The Color Purple, the protagonist Celie, believes that she is obligated to do what men tell her to. She starts writing letters to God since she has nobody else to share her secrets with. Soon she meets a woman named Shug, who makes her realize that there is more to life than she really thinks. Alice Walker’s novel The Color Purple demonstrates the progression of gender roles by emphasizing the importanceRead MoreFeminine Narrative in Alice Walkers The Color Purple Essay1472 Words   |  6 Pagesincluding Alice Walker’s The Color Purple, has been considered by critics as effectively using â€Å"narrative techniques† to make reader s cry (Warhol 183). Emphasizing on these matters, Robyn R. Warhol, the author of â€Å"Narration Produces Gender: Femininity as Affect and Effect in Alice Walker’s The Color Purple†, analyzes the usefulness of the novel’s narration approaches, focusing on the meaning of Nettie’s letters to Celie and especially the fairy-tale unity in Celie’s last letter. Using The Color PurpleRead MoreThe Color Purple By Alice Walker3360 Words   |  14 Pagesâ€Å"Womanist is to feminist as purple is to lavender† (Yahwon). Alice Walker views herself as a womanist. Although a womanist and feminist are similar, the two terms are not exactly the same. According to Professor Tamara Baeouboeuf-Lafonant: [Womanism] focuses on the experiences and knowledge bases of black women [which] recognizes and interrogates the social realities of slavery, segregation, sexism, and economic exploitation this group has experienced during its history in the United States. FurthermoreRead More Essay on Uniting People in The Color Purple817 Words   |  4 Pages Uniting Peoplenbsp;in The Color Purplenbsp;nbsp; Red, a color of hatred, a color of anger, a color of oppression. Purple, a color of pride, a color of love, a color of triumph. The clashing of colors, and the uniting of a people. Think of how much more we would see if we did not have eyes. Physical appearances rule the world; the spiritual and emotional gifts emanating from within each individual are left to live an empty existence of incessant, smother-some abuse and to die a tragic andRead MoreContrast and Comparisons between The Colour Purple and I Know Why The Caged Bird Sings2522 Words   |  11 PagesKnow Why the Caged Bird Sings and Alice Walker’s The Color Purple, important aspects of the African American women’s experience in America in the early/mid. 1900’s are discussed such as the physical abuse and emotional abuse they endured and their social standing in society. In both novels you are able to witness the anguish and persecution that these women had to undergo. Maya from I Know Why the Caged Bird Sings and Celie from The Color Purple are the main characters and we see that they are both differentiatedRead MoreThe Harlem Renaissance By James Weldon Johnson Essay1885 Words   |  8 Pagesblacks and stimulated many African-Americans to honor their heritage through writing and art. The new cultural identity showed them new avenues of not only seeing and understanding but, doing what it takes to be an African-American. Some of the chief characters that helped cultivate the Harlem Renaissance was Langston Hughes, Paul Lawrence Dunbar, Nella Larsen, Countee Cullen, Claude McKay, Jean Toomer, and Zora Neale Hurston. During the Harlem Renaissance there was controversy between the writers regarding

Recommendations for Online Presence A Case Study

Questions: 1. Investigate online business models to identify a suitable model for GOGAL Designs. 2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for GOGAL Designs.3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website with at least three pages that shows how it will present to potential customers.4. Describe and discuss the implications of the legal and ethics issues that might arise in conducting this business online.5. Explain the technology infrastructure, including the hardware requirements, which would be required.6. Identify and explain the purpose and function of the type of software that would be suitable for GOGAL Designs.7. Identify the advantages and challenges of taking this organisation online.8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative. Answers: Executive Summary Currently, Gogal Designs is operating with several branches in several cities across the country wherein clothing of designer ranges are sold. The marketing research team at Gogal has targeted customers mostly aged from 18-45 and are those customers which regularly indulge over the web. In the current perspective, feedback has been received from businesses using several online purchase convenience methods and it will be better for Gogal designs to have an online presence of its products and services (Wayne et al 2011). Moose consulting has been contracted by the company to help in investigating the practices of businesses and the present online travel industry practices in order to make recommendations for the company in making transitional environment successfully. Introduction Currently, Gogal Designs is operating with several branches in several cities across the country wherein clothing of designer ranges are sold. The marketing research team at Gogal has targeted customers mostly aged from 18-45 and are those customers which regularly indulge over the web. In the current perspective, feedback has been received from businesses using several online purchase convenience methods and it will be better for Gogal designs to have an online presence of its products and services (Wayne et al 2011). Moose consulting has been contracted by the company to help in investigating the practices of businesses and the present online travel industry practices in order to make recommendations for the company in making transitional environment successfully. The scope of this report will lie in investigating the online business models for identifying a suitable Gogal Designs model, identifying and discussing strategies of marketing and promotion in order to present discussion on advantages and recommended strategy challenges, developing a wireframe for presenting the same to the customers, describing and discussing ethical and legal obligations arising in online business conduction, explaining the infrastructure of technology inclusive of required hardware, identifying and explaining the main aim and reason for the software type suitable for the company, identifying the benefits and challenges of e-commerce and practical recommendations being offered. 1. Revenue model for Online Presence For current businesses, a model of revenue consists typically of the money total amount received by an organization for sold goods presented during a speculated period of time. Henceforth, a model of revenue is a component of a business model itself. Most of the companies online present generation of revenues from several streams of income such as advertisements, subscribing, affiliation of marketing etc. Models online are not only responsible for selling goods but also are responsible for connecting and informing. There are various revenue models available consisting of multi-variations and it is not necessary for a company to use only one revenue model rather businesses can make use of combined revenue models for better results. For example, combining of fees of subscribing with the advertisements and sales promotion. Gogle Design has been widely accepted by its customers as an efficient organization offering appropriate designs and high quality products, therefore advertising reve nue model has been selected in connection to subscription revenue model. The secured design brands like Dior, Gucci and Prada are all attempting to reexamine their customary deals and showcasing system to incorporate the computerized channels and particularly Internet technologies, to make their brands fit for what's to come. They are reluctant because of the predicament of including the general population and in the meantime keeping up restrictiveness and brand control. They expect that actualizing intelligent classifications on their sites, where clients and fans can cooperate or redoing items may endanger and even make them detached control of their image. This disposition is presently gradually changing, as the larger part of design brands have understood the significance of Internet vicinity. Particularly constrained by late declining deals in the physical stores, because of the monetary downturn, most form brands have turned their consideration online where e-business still gu arantees twofold digit development (Okonkwo, 2009). Interfacing and shopping crosswise over channels is however precisely what the clients anticipate from brands. Past exploration in the setting of online style demonstrate that clients need a site encounter that is captivating, paramount and intuitive; a site that can offer social association, two-way correspondence and a customized association with the brand (Siddiqui et al, 2003). In addition, the intelligent and community perspectives are additionally what industry reports from Mckinsey and the Economist business reviews call attention to as circumstances for expanding a companys income or profits.(Economist Intelligence Unit Research, 2007) Business Models E-Auction Electronic barters (on the Internet) offer an electronic execution of the offering instrument too known from conventional barters. This can be joined by media presentation of the merchandise. Normally they are not limited to this single capacity. They might likewise offer mix of the offering process with contracting, installments and conveyance. The wellsprings of salary for the sale supplier are in offering the innovation stage, in exchange expenses, and in publicizing. Profits for suppliers and purchasers are expanded effectiveness and time-investment funds, no requirement for physical transport until the arrangement has been made, worldwide sourcing. Due to the lower cost it gets to be plausible to additionally offer available to be purchased little amounts of low esteem, e.g. surplus merchandise (Steinhart, 2011). Wellsprings of pay for suppliers are in diminished surplus stock, better use of generation limit, lower deals overheads. Wellsprings of pay for purchasers are in lessen ed buying overhead cost and diminished expense of products or administrations obtained. Illustrations of electronic barters are the ESPRIT venture Infomar. E-Mall: An electronic shopping center, in its essential structure, comprises of a gathering of e-shops, normally upgraded by a typical umbrella, for instance of a remarkable brand. It may be improved by a typical - ensured - installment strategy. A case is Electronic Mall Bodensee (www.emb.ch), offering entrance to individual e-shops. When they practice on a certain business sector fragment such shopping centers get to be a greater amount of an industry commercial center, like Industry.net (www.industry.net/), which can include esteem by virtual group characteristics (FAQ, dialog discussions, shut client bunches, ...). The e-shopping center administrator might not have an enthusiasm for a single person business that is being facilitated. Rather the administrator may look for profits in improved offers of the supporting innovations (e.g. IBM with World Avenue). Then again profits are looked for in administrations (e.g. Barclays with Barclaysquare), or in promoting space and/or brand fortifica tion or in aggregate advantages for the e-shops that are facilitated, for example, expanded movement, with the desire that meeting one shop on the e-shopping center will prompt visits to "neighboring" shops. Third Party Marketplace: This is a rising model that is suitable on the off chance that organizations wish to leave the Web showcasing to a third gathering (conceivably as an extra to their different channels). They all have in like manner that they offer at any rate a client interface to the suppliers' item lists. A few extra gimmicks like marking, installment, logistics, requesting, and at last the full size of secure exchanges are added to third gathering commercial centers. Virtual Communities: A definitive estimation of virtual groups is originating from the parts (clients or accomplices), who include their data onto an essential environment gave by the virtual group organization. The enrollment charges and in addition publicizing create incomes. A virtual group can likewise be a vital extra to other advertising operations to construct client faithfulness and get client criticism, Advertising revenue model generally is responsible for fee generation from advertisers in advertisement exchange which ultimately is the basic principal amongst the models of revenues apart from sales. If the representatives of main media organizations have a problem on less money being earned by using online advertisements rather than TV or print advertisements then, still the indication of the figures is towards revenues rising steadily. The above mentioned model has been identified as suitable for Gogal Designs basically because of the advantages and appropriateness of this model as described below: Model Appropriateness The basis of this model will be on making contacts. The version of this model conventionally is marketing through display, for example with the help from super banners or rectangles or skyscrapers. The premium variation of online advertising are apart from display marketing, affiliate marketing and marketing based on search engines. Specific models are marketing through e-mails and marketing through social media. There are other rising opportunities as well such as by online marketing using AdWords and AdSense from Google and Facebook etc. Advantages: The model offers products and content which is free for the users even though placement of advertisements on the site helps in enhancing the stream of revenue. Sites of social media and certain newspapers implement themselves digitally as well as physically with the help of this model. Advertisers are able to decide the options such as Click through and rates of conversion to sales leading towards determining the rate that the advertisers can be charged with. Web trade will offer climb to new sorts of Business Models.(Rappa, 2010) That much is sure. Anyway the web is likewise liable to rethink proven models. Barters are an impeccable illustration. One of the most seasoned types of expediting, barters have been generally utilized all through the world to set costs for such things as agrarian items, monetary instruments, and special things like compelling artwork and ancient pieces. The Web has promoted the closeout model and widened its appropriateness to a wide cluster of merchandise and administrations. (Rappa, 2010) Business Models have been characterized and arranged in various ways.(Rappa, 2010) This is one endeavor to present a complete and pertinent scientific categorization of Business Models noticeable on the web. The proposed scientific categorization is not intended to be thorough or conclusive. Web Business Models keep on evolving. New and intriguing varieties can be normal later on. Challenges: The only challenge in this model is that the production costs incurred do not have any revenue guarantees and ratios of click through are low extremely contributing to prices of falling advertisements. A large a loyal command which is higher than the rates of market will be required. On a general basis however, researches have shown that customer tuning of various advertisement types over these platforms is possible only with a little focus on what has been advertised. 2. Suitable Marketing and Promotion Strategy This section of the report will highlight a suitable marketing strategy and strategy of promotion that should be considered in order to enhance the success of Gogal designs in the competitive designer clothing industry. The benefits and challenges of the recommended strategy for Gogal designs will be presented in this section. This is Web advertising of an organization or a shop. In first case this is carried out to advance the organization and its merchandise or administrations. Progressively added is the likelihood to request and potentially to pay, regularly consolidated with conventional showcasing channels. Profits looked for the organization are expanded interest, a minimal effort course to worldwide vicinity, and expense diminishment of advancement and deals. Profits for the clients can be lower costs contrasted with the conventional offer, more extensive decision, better data, and comfort of selecting, purchasing and conveyance, including 24-hour accessibility. Where rehash visits to the e-shop are carried out, coordinated promoting can expand those profits for both dealer and purchaser. Vender incomes are from diminished expense, expanded deals, and perhaps publicizing. Most business Web destinations are business-to shopper electronic shops, offering for instance blooms by Floraqueen. (https://www.floraqueen.com/Australia) Marketing strategy A marketing strategy for Gogal designs will be well suited if it focuses on creating a website. The creation of a website. The internet in the todays world is extremely important. The internet helps the businesses to connect with several potential users. Advantages Creating individual websites that has the ability of catching the eyes of the customers when websites are alongside made. A daily deal creation on the website will help the users to gain an incentive of visiting the site every day. Addition of a fashion show video over the site will also be an effective strategic marketing for increasing the SEO inclusive of titled descriptions, meta briefing and linking to the site from several websites. Furthermore, clothing site usability also increases allowing a clear way by which navigation is possible. Having a giveaway occasionally for encouraging shoppers in continuing the site visit. Having an occasional giveaway also helps in encouraging the customers for continuous visits leading towards making this strategy very crucial in helping in enhancement of visibility and various followers of social media. Disadvantages Enhancement of Load Time: because of unnecessary codes of HTML and CSS, there is a possibility for loading time to be high on mobile devices. This is the main challenge. Responsive design development: The first responsive web design development will result in making long time. Commonly, it is also very easy to develop a processes RWD from the starting rather than converting a current website. Problem in implementation: The responsive web design implementation will take more time than the time expected. As the conception is new, there are still various problems of unfamiliarity which cannot be rectified. Resources are limited: As the conception is new the availability of resources are limited because businesses do not get correct solutions for the problems which are not known. From the perspective of advantages and disadvantages it seems that creation of a web site will be a successful strategy only when its disadvantages are dealt appropriately by Gogle designs. Promotional Strategy There are several techniques of promotion present for the brands availability and they range from cutting edge to conventional techniques having individual effectiveness. The best way of promotion will be through advertisements online by the Gogle Designs. Advertising benefits This is the most traditional way of promoting through the web. This is also known properly as paid media often also called as a communications expensive methods but when in print. More affordability is also present through online advertising and when it is intelligently deployed with particular goals, advertising online helps in driving sales specifically to individual sites of e-commerce targeting and measuring effective association than advertisements through print media. Challenges There may be various associated challenges with advertising such as time consuming but with the availability of social media sites it becomes possible to elaborate the consensus of online promotion through promotional techniques. 3. Wireframe PC version (16:9 aspect ratio) PC version sub-page Mobile version (representative of 480x800) Mobile version sub-page 4. Legal and Ethical Issues The acknowledgement of the Internet by the business group in the mid-1990s has brought about a time of uncommon development in worldwide electronic correspondences. Then again, to guarantee the more extended term achievement of e-Business there have been requires a satisfactory empowering system to be placed set up, especially of an administrative nature. Stakeholders are requesting a steadier environment in which to direct standard business and customer exchanges. [Source: (Roman, 2007) 5. Infrastructure of Technology 6. The purpose and function of Software type The website shall operate on the HTTP Protocol for communications over the internet as well as use TCP/IP protocol for intranet. Additionally, the following is required: Basic Browsing Features such as a Browsing software (Examples: Internet Explorer; Mozilla Firefox; Google Chrome). Java Applet (latest version), Microsoft Front Page or EJB will be required for user interface. Additionally, there is also a requirement for ERP and CRM Softwares for management enquiry and benefit. It will also be beneficial for Gogal Designs to incorporate the Verisign Signature on its e-shop to promote trust and reliability. 7. Advantages and challenges of online presence Likewise with any business move or extension, considering an online vicinity can raise an occasionally bewildering rundown of inquiries for an ambitious person. Precisely what must be placed set up to get it going? How does an online vicinity change the business sector for the business? What's happening with rivals? In what capacity will individuals shop? What sort of security is needed? In what capacity will clients pay online? We assemble this guide, a first stage of sorts, to help answer those inquiries. Little organizations that have practically no e-trade abilities on their sites will look into making the following stride in changing over their promoting locales into offering areas that develop their client bases, pictures and deals in altogether new ways. Those business people not yet online will find how the Internet is prone to change their organizations and acquaint them with businesses a long ways past those which are at present in span. Advantages: The most astounding part of e-trade is its capacity to effect deals and promoting endeavors quickly. By going on the web, abruptly an area pastry shop or a home based counseling administration extends its span to a national, or even universal base of potential clients. Online deals know no global limits. Not just is the web expanding the quantity of potential clients that an organization can achieve, but at the same time its driving gainfulness, as indicated by exploration from IPSOS, authorized by Paypal. The overview found that, a long way from being an additional "cost," web operations helped organizations' primary concerns. Disadvantages: There are many challenges that Gogol Designs must first overcome to successfully operate an e-shop, these are: Appropriate Content designing of the e-shop Considering Shipping Charges. Advertising Strategies (paid versus Free) Identification of Target market Attracting New Customers Paying importance to technological, ethical and legal demands. 8. Recommendations Moose Consultancy recommends that Gogol Designs Start an e-shop for its apparel and fashion lines. To be successful Gogol Designs must Carefully plan their entry into virtual markets. Identify their main and target customers. Hire appropriate professionals for website designing, maintenance and developing, along with SEO and market surveys. Develop the proper infrastructure to venture into the virtual markets by investing in the appropriate technologies. Conclusion In the worldwide level internet shopping business sector, individuals for the most part favor purchasing books took after by apparel/adornments/shoes, air transport ticket/reservations and electronic supplies. The web shopping is for the most part used by the more youthful era, so the items that are sold online are likewise basically centered towards this band of individuals. Keeping in mind the end goal to acquire the senior individuals inside internet shopping group, more items/administrations focused on towards them ought to additionally be made accessible on the web. Because of the expansion of promotions on web, individuals are presented to extensive variety of advertisements, and more often than not the promotion never achieves the focused on group of onlookers; this makes individuals to disregard advertisements and profits. Arriving at the focused on gathering of people on account of web publicizing is progressively getting to be mind boggling as the subtle elements being given by the vast majority of the individuals in sites is not exact. This virtual showcasing additionally makes the purchaser to purchase things what they like on the screen as opposed to what purchasers truly requirement for them. Individuals who can hardly wait for quite a while before having the item on their hand won't be settling on internet shopping, as the conveyance may require some serious energy. Security issues are getting to be progressively essential in this data age. An alternate examination discovering calls attention to that very nearly 15% of all Americans an d 19% of all Internet clients have been casualties of charge card misrepresentation. Moreover, paying little respect to whether purchasers have encountered such protection infringement episodes firsthand or not, the incessant scope by prominent media makes such occurrences simple to envision. This is a vital element that needs to be tended to pick up the goodwill of a purchaser keeping in mind the end goal to create a long haul purchaser merchant relationship through internet shopping locales. References A Nielsen Global Consumer Report, Global trends in online shopping, June 2010 Ashwani Monga, Haipeng Allan Chen, Michael Tsiros, Mona Srivastava, How buyers forecast: buyerseller relationship as a boundary condition of the impact bias, Marketing Letters (04 January 2011), pp 1-15 Carroll, M. 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All Quiet On The Western Front (1054 words) Essay Example For Students

All Quiet On The Western Front (1054 words) Essay All Quiet on the Western FrontAll Quiet on the Western Front Erich Maria Remarques All Quiet on the Western Front is one of the greatest war novels of all time. It is a story, not of Germans, but of men, who even though they may have escaped shells, were destroyed by the war. The entire purpose of this novel is to illustrate the vivid horror and raw nature of war and to change the popular belief that war is an idealistic and romantic character. The story centers on Paul Ba?mer, who enlists in the German army with glowing enthusiasm. But in the course of war, he is consumed by it and in the end is weary, broken, burnt out, rootless, and without hope. Through Ba?mer, Remarque examines how war makes man inhuman. He uses excellent words and phrases to describe crucial details to this theme. The first bomb, the first explosion, burst in our hearts. Ba?mer and his classmates who enlisted into the army see the true reality of the war. They enter the war fresh from school, knowing nothing ex cept the environment of hopeful youth and they come to a premature maturity with the war, their only home. We were eighteen and had begun to love life and the world; and we had to shoot it to pieces. We are not youth any longer. They have lost their innocents. Everything they are taught, the world of work, duty, culture, and progress are not the slightest use to them because the only thing they need to know is how to survive. They need to know how to escape the shells as well as the emotional and psychological torment of the war. The war takes an heavy toll on the soldiers who fight in it. The terror of death will infest the minds of soldiers and bring about horrible images of death and destruction until they break down and go to pieces. Every hour and everyday, every shell and every death cuts this thin , and the years waste it rapidly. In these dangerous moments, anybody would have gone mad, have deserted their post, or have fallen. It takes a special kind of soldier to deal with this emotional abuse; a soldier who will not go to pieces at the sight of a mutilated body; it takes a soldier like Ba?mer. Ba?mer has grown accustomed to it; war is the cause of death like influenza and dysentery. The deaths are merely more frequent, more varied and terrible. He has rid himself of all feelings and thoughts. His emotions lie buried in the earth along with the soldiers who fell prey to them. His dullness protects him from going mad at the sight a slaughtered comrade or butchered friend. He wants to live at all costs so every expression of his life must serve one purpose and one purpose only, preservation of existence, and he is absolutely focused on that. For the cost of life is the death of his emotions, his survival depends on it. Every shell that falls, every shot that fires, a soldier must face the possible certainty of death. To Ba?mer, death carries hand grenades and a bayonet, and a rifle really to take what he has long protected-his life. Whenever he looks in to the eyes of an enemy soldier, he does not see a man, but sees death staring back at him. What can you do but fight back? He can not and will not coexist with you. It does not matter that he is a man of your same distinction; it does not matter if he has a mother, a father, a sister or a brother. All that matters is that he wants to take your life. The only way for you to live is to destroy him before he does destroys you. Your salvation means his sacrifice. The life of a man is the price you pay for your continual existence. Ba?mer would destroy him because he threatens his survival and his survival is most important. We march up, moody or good-tempered soldiers-we reach the zone where the front begins and become on the instant animals. The fate of Ba?mer and the fate of all soldiers depends on their faith in their primal instincts. The menace of death has transformed us into unthinking animals in order to give us the weapon of instinct His instinct protects him from the madness and the horror of mutilation. He says We have become wild beasts. We do not fight we defend ourselves against annihilation. It is survival of the fittest; killed or be killed. Ba?mer not only believes this but also reinforces this idea with every shot he that fires and every man he that kills. They are different men here, men I cannot properly understand, whom I envy and despise. This is how Ba?mer feels, he cannot relate with men who have not fought the war. They are disillusioned by the war because they have not experienced it. And of that you are not able to judge. You see only your little sector and so cannot have any general survey. They believe they can command the war without personal fighting in it. Ba?mer and all soldiers are different, changed from when they entered the war. We will not be able to find our way any more. They are the lost generation; they dread the end of the war almost as they dread wound and death. They have nothing to forward to but years of rage. They h ave experienced the horrors of war but not experienced enjoys of life. They will be pushed aside and forgotten and the years will past, and in the end they will fall into ruin. All Quiet on the Western Front tries to explain the purpose of war and its uselessness. It is a story of an almost obliterated generation that fought for nothing but the principle of hate. Change the names, and it could have been the tale of a Frenchman, an Englishman, or an American. It is perhaps the most tragic generation our human records tell of. It bears the overwhelming accent of simple truth that makes you wonder why war still exists. 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