Recommendations for Online Presence A Case Study

Questions: 1. Investigate online business models to identify a suitable model for GOGAL Designs. 2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for GOGAL Designs.3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website with at least three pages that shows how it will present to potential customers.4. Describe and discuss the implications of the legal and ethics issues that might arise in conducting this business online.5. Explain the technology infrastructure, including the hardware requirements, which would be required.6. Identify and explain the purpose and function of the type of software that would be suitable for GOGAL Designs.7. Identify the advantages and challenges of taking this organisation online.8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative. Answers: Executive Summary Currently, Gogal Designs is operating with several branches in several cities across the country wherein clothing of designer ranges are sold. The marketing research team at Gogal has targeted customers mostly aged from 18-45 and are those customers which regularly indulge over the web. In the current perspective, feedback has been received from businesses using several online purchase convenience methods and it will be better for Gogal designs to have an online presence of its products and services (Wayne et al 2011). Moose consulting has been contracted by the company to help in investigating the practices of businesses and the present online travel industry practices in order to make recommendations for the company in making transitional environment successfully. Introduction Currently, Gogal Designs is operating with several branches in several cities across the country wherein clothing of designer ranges are sold. The marketing research team at Gogal has targeted customers mostly aged from 18-45 and are those customers which regularly indulge over the web. In the current perspective, feedback has been received from businesses using several online purchase convenience methods and it will be better for Gogal designs to have an online presence of its products and services (Wayne et al 2011). Moose consulting has been contracted by the company to help in investigating the practices of businesses and the present online travel industry practices in order to make recommendations for the company in making transitional environment successfully. The scope of this report will lie in investigating the online business models for identifying a suitable Gogal Designs model, identifying and discussing strategies of marketing and promotion in order to present discussion on advantages and recommended strategy challenges, developing a wireframe for presenting the same to the customers, describing and discussing ethical and legal obligations arising in online business conduction, explaining the infrastructure of technology inclusive of required hardware, identifying and explaining the main aim and reason for the software type suitable for the company, identifying the benefits and challenges of e-commerce and practical recommendations being offered. 1. Revenue model for Online Presence For current businesses, a model of revenue consists typically of the money total amount received by an organization for sold goods presented during a speculated period of time. Henceforth, a model of revenue is a component of a business model itself. Most of the companies online present generation of revenues from several streams of income such as advertisements, subscribing, affiliation of marketing etc. Models online are not only responsible for selling goods but also are responsible for connecting and informing. There are various revenue models available consisting of multi-variations and it is not necessary for a company to use only one revenue model rather businesses can make use of combined revenue models for better results. For example, combining of fees of subscribing with the advertisements and sales promotion. Gogle Design has been widely accepted by its customers as an efficient organization offering appropriate designs and high quality products, therefore advertising reve nue model has been selected in connection to subscription revenue model. The secured design brands like Dior, Gucci and Prada are all attempting to reexamine their customary deals and showcasing system to incorporate the computerized channels and particularly Internet technologies, to make their brands fit for what's to come. They are reluctant because of the predicament of including the general population and in the meantime keeping up restrictiveness and brand control. They expect that actualizing intelligent classifications on their sites, where clients and fans can cooperate or redoing items may endanger and even make them detached control of their image. This disposition is presently gradually changing, as the larger part of design brands have understood the significance of Internet vicinity. Particularly constrained by late declining deals in the physical stores, because of the monetary downturn, most form brands have turned their consideration online where e-business still gu arantees twofold digit development (Okonkwo, 2009). Interfacing and shopping crosswise over channels is however precisely what the clients anticipate from brands. Past exploration in the setting of online style demonstrate that clients need a site encounter that is captivating, paramount and intuitive; a site that can offer social association, two-way correspondence and a customized association with the brand (Siddiqui et al, 2003). In addition, the intelligent and community perspectives are additionally what industry reports from Mckinsey and the Economist business reviews call attention to as circumstances for expanding a companys income or profits.(Economist Intelligence Unit Research, 2007) Business Models E-Auction Electronic barters (on the Internet) offer an electronic execution of the offering instrument too known from conventional barters. This can be joined by media presentation of the merchandise. Normally they are not limited to this single capacity. They might likewise offer mix of the offering process with contracting, installments and conveyance. The wellsprings of salary for the sale supplier are in offering the innovation stage, in exchange expenses, and in publicizing. Profits for suppliers and purchasers are expanded effectiveness and time-investment funds, no requirement for physical transport until the arrangement has been made, worldwide sourcing. Due to the lower cost it gets to be plausible to additionally offer available to be purchased little amounts of low esteem, e.g. surplus merchandise (Steinhart, 2011). Wellsprings of pay for suppliers are in diminished surplus stock, better use of generation limit, lower deals overheads. Wellsprings of pay for purchasers are in lessen ed buying overhead cost and diminished expense of products or administrations obtained. Illustrations of electronic barters are the ESPRIT venture Infomar. E-Mall: An electronic shopping center, in its essential structure, comprises of a gathering of e-shops, normally upgraded by a typical umbrella, for instance of a remarkable brand. It may be improved by a typical - ensured - installment strategy. A case is Electronic Mall Bodensee (www.emb.ch), offering entrance to individual e-shops. When they practice on a certain business sector fragment such shopping centers get to be a greater amount of an industry commercial center, like Industry.net (www.industry.net/), which can include esteem by virtual group characteristics (FAQ, dialog discussions, shut client bunches, ...). The e-shopping center administrator might not have an enthusiasm for a single person business that is being facilitated. Rather the administrator may look for profits in improved offers of the supporting innovations (e.g. IBM with World Avenue). Then again profits are looked for in administrations (e.g. Barclays with Barclaysquare), or in promoting space and/or brand fortifica tion or in aggregate advantages for the e-shops that are facilitated, for example, expanded movement, with the desire that meeting one shop on the e-shopping center will prompt visits to "neighboring" shops. Third Party Marketplace: This is a rising model that is suitable on the off chance that organizations wish to leave the Web showcasing to a third gathering (conceivably as an extra to their different channels). They all have in like manner that they offer at any rate a client interface to the suppliers' item lists. A few extra gimmicks like marking, installment, logistics, requesting, and at last the full size of secure exchanges are added to third gathering commercial centers. Virtual Communities: A definitive estimation of virtual groups is originating from the parts (clients or accomplices), who include their data onto an essential environment gave by the virtual group organization. The enrollment charges and in addition publicizing create incomes. A virtual group can likewise be a vital extra to other advertising operations to construct client faithfulness and get client criticism, Advertising revenue model generally is responsible for fee generation from advertisers in advertisement exchange which ultimately is the basic principal amongst the models of revenues apart from sales. If the representatives of main media organizations have a problem on less money being earned by using online advertisements rather than TV or print advertisements then, still the indication of the figures is towards revenues rising steadily. The above mentioned model has been identified as suitable for Gogal Designs basically because of the advantages and appropriateness of this model as described below: Model Appropriateness The basis of this model will be on making contacts. The version of this model conventionally is marketing through display, for example with the help from super banners or rectangles or skyscrapers. The premium variation of online advertising are apart from display marketing, affiliate marketing and marketing based on search engines. Specific models are marketing through e-mails and marketing through social media. There are other rising opportunities as well such as by online marketing using AdWords and AdSense from Google and Facebook etc. Advantages: The model offers products and content which is free for the users even though placement of advertisements on the site helps in enhancing the stream of revenue. Sites of social media and certain newspapers implement themselves digitally as well as physically with the help of this model. Advertisers are able to decide the options such as Click through and rates of conversion to sales leading towards determining the rate that the advertisers can be charged with. Web trade will offer climb to new sorts of Business Models.(Rappa, 2010) That much is sure. Anyway the web is likewise liable to rethink proven models. Barters are an impeccable illustration. One of the most seasoned types of expediting, barters have been generally utilized all through the world to set costs for such things as agrarian items, monetary instruments, and special things like compelling artwork and ancient pieces. The Web has promoted the closeout model and widened its appropriateness to a wide cluster of merchandise and administrations. (Rappa, 2010) Business Models have been characterized and arranged in various ways.(Rappa, 2010) This is one endeavor to present a complete and pertinent scientific categorization of Business Models noticeable on the web. The proposed scientific categorization is not intended to be thorough or conclusive. Web Business Models keep on evolving. New and intriguing varieties can be normal later on. Challenges: The only challenge in this model is that the production costs incurred do not have any revenue guarantees and ratios of click through are low extremely contributing to prices of falling advertisements. A large a loyal command which is higher than the rates of market will be required. On a general basis however, researches have shown that customer tuning of various advertisement types over these platforms is possible only with a little focus on what has been advertised. 2. Suitable Marketing and Promotion Strategy This section of the report will highlight a suitable marketing strategy and strategy of promotion that should be considered in order to enhance the success of Gogal designs in the competitive designer clothing industry. The benefits and challenges of the recommended strategy for Gogal designs will be presented in this section. This is Web advertising of an organization or a shop. In first case this is carried out to advance the organization and its merchandise or administrations. Progressively added is the likelihood to request and potentially to pay, regularly consolidated with conventional showcasing channels. Profits looked for the organization are expanded interest, a minimal effort course to worldwide vicinity, and expense diminishment of advancement and deals. Profits for the clients can be lower costs contrasted with the conventional offer, more extensive decision, better data, and comfort of selecting, purchasing and conveyance, including 24-hour accessibility. Where rehash visits to the e-shop are carried out, coordinated promoting can expand those profits for both dealer and purchaser. Vender incomes are from diminished expense, expanded deals, and perhaps publicizing. Most business Web destinations are business-to shopper electronic shops, offering for instance blooms by Floraqueen. (https://www.floraqueen.com/Australia) Marketing strategy A marketing strategy for Gogal designs will be well suited if it focuses on creating a website. The creation of a website. The internet in the todays world is extremely important. The internet helps the businesses to connect with several potential users. Advantages Creating individual websites that has the ability of catching the eyes of the customers when websites are alongside made. A daily deal creation on the website will help the users to gain an incentive of visiting the site every day. Addition of a fashion show video over the site will also be an effective strategic marketing for increasing the SEO inclusive of titled descriptions, meta briefing and linking to the site from several websites. Furthermore, clothing site usability also increases allowing a clear way by which navigation is possible. Having a giveaway occasionally for encouraging shoppers in continuing the site visit. Having an occasional giveaway also helps in encouraging the customers for continuous visits leading towards making this strategy very crucial in helping in enhancement of visibility and various followers of social media. Disadvantages Enhancement of Load Time: because of unnecessary codes of HTML and CSS, there is a possibility for loading time to be high on mobile devices. This is the main challenge. Responsive design development: The first responsive web design development will result in making long time. Commonly, it is also very easy to develop a processes RWD from the starting rather than converting a current website. Problem in implementation: The responsive web design implementation will take more time than the time expected. As the conception is new, there are still various problems of unfamiliarity which cannot be rectified. Resources are limited: As the conception is new the availability of resources are limited because businesses do not get correct solutions for the problems which are not known. From the perspective of advantages and disadvantages it seems that creation of a web site will be a successful strategy only when its disadvantages are dealt appropriately by Gogle designs. Promotional Strategy There are several techniques of promotion present for the brands availability and they range from cutting edge to conventional techniques having individual effectiveness. The best way of promotion will be through advertisements online by the Gogle Designs. Advertising benefits This is the most traditional way of promoting through the web. This is also known properly as paid media often also called as a communications expensive methods but when in print. More affordability is also present through online advertising and when it is intelligently deployed with particular goals, advertising online helps in driving sales specifically to individual sites of e-commerce targeting and measuring effective association than advertisements through print media. Challenges There may be various associated challenges with advertising such as time consuming but with the availability of social media sites it becomes possible to elaborate the consensus of online promotion through promotional techniques. 3. Wireframe PC version (16:9 aspect ratio) PC version sub-page Mobile version (representative of 480x800) Mobile version sub-page 4. Legal and Ethical Issues The acknowledgement of the Internet by the business group in the mid-1990s has brought about a time of uncommon development in worldwide electronic correspondences. Then again, to guarantee the more extended term achievement of e-Business there have been requires a satisfactory empowering system to be placed set up, especially of an administrative nature. Stakeholders are requesting a steadier environment in which to direct standard business and customer exchanges. [Source: (Roman, 2007) 5. Infrastructure of Technology 6. The purpose and function of Software type The website shall operate on the HTTP Protocol for communications over the internet as well as use TCP/IP protocol for intranet. Additionally, the following is required: Basic Browsing Features such as a Browsing software (Examples: Internet Explorer; Mozilla Firefox; Google Chrome). Java Applet (latest version), Microsoft Front Page or EJB will be required for user interface. Additionally, there is also a requirement for ERP and CRM Softwares for management enquiry and benefit. It will also be beneficial for Gogal Designs to incorporate the Verisign Signature on its e-shop to promote trust and reliability. 7. Advantages and challenges of online presence Likewise with any business move or extension, considering an online vicinity can raise an occasionally bewildering rundown of inquiries for an ambitious person. Precisely what must be placed set up to get it going? How does an online vicinity change the business sector for the business? What's happening with rivals? In what capacity will individuals shop? What sort of security is needed? In what capacity will clients pay online? We assemble this guide, a first stage of sorts, to help answer those inquiries. Little organizations that have practically no e-trade abilities on their sites will look into making the following stride in changing over their promoting locales into offering areas that develop their client bases, pictures and deals in altogether new ways. Those business people not yet online will find how the Internet is prone to change their organizations and acquaint them with businesses a long ways past those which are at present in span. Advantages: The most astounding part of e-trade is its capacity to effect deals and promoting endeavors quickly. By going on the web, abruptly an area pastry shop or a home based counseling administration extends its span to a national, or even universal base of potential clients. Online deals know no global limits. Not just is the web expanding the quantity of potential clients that an organization can achieve, but at the same time its driving gainfulness, as indicated by exploration from IPSOS, authorized by Paypal. The overview found that, a long way from being an additional "cost," web operations helped organizations' primary concerns. Disadvantages: There are many challenges that Gogol Designs must first overcome to successfully operate an e-shop, these are: Appropriate Content designing of the e-shop Considering Shipping Charges. Advertising Strategies (paid versus Free) Identification of Target market Attracting New Customers Paying importance to technological, ethical and legal demands. 8. Recommendations Moose Consultancy recommends that Gogol Designs Start an e-shop for its apparel and fashion lines. To be successful Gogol Designs must Carefully plan their entry into virtual markets. Identify their main and target customers. Hire appropriate professionals for website designing, maintenance and developing, along with SEO and market surveys. Develop the proper infrastructure to venture into the virtual markets by investing in the appropriate technologies. Conclusion In the worldwide level internet shopping business sector, individuals for the most part favor purchasing books took after by apparel/adornments/shoes, air transport ticket/reservations and electronic supplies. The web shopping is for the most part used by the more youthful era, so the items that are sold online are likewise basically centered towards this band of individuals. Keeping in mind the end goal to acquire the senior individuals inside internet shopping group, more items/administrations focused on towards them ought to additionally be made accessible on the web. Because of the expansion of promotions on web, individuals are presented to extensive variety of advertisements, and more often than not the promotion never achieves the focused on group of onlookers; this makes individuals to disregard advertisements and profits. Arriving at the focused on gathering of people on account of web publicizing is progressively getting to be mind boggling as the subtle elements being given by the vast majority of the individuals in sites is not exact. This virtual showcasing additionally makes the purchaser to purchase things what they like on the screen as opposed to what purchasers truly requirement for them. Individuals who can hardly wait for quite a while before having the item on their hand won't be settling on internet shopping, as the conveyance may require some serious energy. Security issues are getting to be progressively essential in this data age. An alternate examination discovering calls attention to that very nearly 15% of all Americans an d 19% of all Internet clients have been casualties of charge card misrepresentation. 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